yougov.com

enterpriseLow RiskRecommendedEnglish · United Kingdom

AI Score

YouGov is a leading international market research and data analytics company. The website offers access to a vast library of research reports, real-time polling data, and insights into consumer behavior, brand perception, and political trends. It serves businesses, governments, and media organizations with data-driven decision-making tools. The site features a clean, professional design with sections for various research areas, client testimonials, and member resources. With a global presence and a large panel of respondents, YouGov is a trusted source for accurate and timely market intelligence.

Market ResearchData AnalyticsConsumer InsightsBrand TrackingPolitical PollingEnterpriseSaaS

Overall score

Confidence 90%

SEO score

good

AI content prob.

10%

Higher = more AI

Domain age

26 years

mature · Est. 2000

Risk & compliance

Verdict: Recommended

YouGov is a trusted, high-traffic market research platform with clear business value. No major issues detected. The site demonstrates professionalism, strong technical performance, and reliable content. It is a safe and valuable resource for its intended audience.

Risk level

low

The website has been active for 26 years, uses HTTPS, is Google Safe Browsing safe, and shows no signs of spam or malicious activity. Ad density is medium but non-intrusive. The domain is registered with a reputable registrar and has a long history of legitimate operation.

Trust level

high

YouGov is a well-known, publicly traded company with a long domain history (26 years), HTTPS, and no malware reports. It maintains a large consumer panel and adheres to data privacy regulations, which builds trust among users and clients. The site is also Google Safe Browsing verified and has a professional appearance.

Malware risk

None detected

Ad intrusiveness

medium

Risk types

Content & positioning

AI content prob.

10%

The content uses varied sentence structures, industry-specific terminology, and provides examples of research methodologies. No signs of repetitive phrasing or keyword stuffing typical of AI-generated content. The tone is professional and informative, with a clear human voice.

Content quality

high

Main topics

Market ResearchData AnalyticsConsumer InsightsBrand TrackingPolitical Polling

Positioning

YouGov positions itself as a leading provider of accurate and timely market research and data analytics, leveraging a large panel of respondents and advanced analytics.

Update frequency

high

Tech & experience

Tech stack

ContentfulMagentoAngularD3.jsGoogle Tag ManagerZendeskMarketo

HTTPS

Enabled

Mobile friendly

good

UX rating

good

Page structure

clear

SEO & traffic

SEO score

Traffic potential

high

Keyword strategy

structured

Keyword optimization

Current focus

brand researchmarket researchpolitical pollingconsumer insightsdata analytics

Missing opportunities

predictive analyticscustomer experience analyticssocial media monitoringreal-time data feeds

Quick wins Fast results

optimize meta descriptions for specific research reportsimprove internal linking between reportsadd schema markup for research articlescreate dedicated landing pages for key industries

YouGov has strong brand authority but can improve SEO by targeting long-tail keywords in specific research domains, adding structured data, and enhancing the internal linking structure to distribute page authority. Focus on creating dedicated pages for emerging topics like AI in market research.

Keyword analysis is based on page content inference, not actual search ranking data. For reference only.

Business model

Strengths & weaknesses

Advantages

+Established brand with high domain authority

+Comprehensive data analytics and research reports

+Large consumer panel for accurate polling

+Strong technical infrastructure

+Regularly updated content

Disadvantages

−Ad density may be medium

−Some sections could be overwhelming

−Search functionality could be improved

−No dedicated blog or news section

−International focus may dilute content specificity

Overall assessment

Overall score

82/ 100

YouGov scores highly due to its strong domain authority (26 years, #5598 global rank), professional content, robust tech stack, and high trust signals. Minor improvements in SEO and content organization would push it higher. The site effectively serves its target audience and has clear monetization potential.

Growth potential

high

Recommendations

1Invest in structured data for research pages

2Create more targeted landing pages for key industries

3Improve internal linking among related reports

4Enhance search and filter functionality for data tools

5Develop more video content for engagement

Server & security

Response time

835 ms

IP address

45.60.85.62US

CDN

none detected

SSL expires

Jul 22, 2026

Security headers

CSPnot set

HSTSmax-age=31536000

X-Framenot set

X-Content-Typenot set

Google Safe Browsing

No threats detected

DNS records

45.60.85.6245.60.76.62

0 yougov-com.mail.protection.outlook.com

ns-206.awsdns-25.comns-861.awsdns-43.netns-2042.awsdns-63.co.uk

TXT

google-site-verification=UJpVjCbs6g7Rup2C9WCb8brb8NoDLD2i0gv2KL-bHPo"google-site-verification=Wt7xTRhxbpvwnKJJW4VXTOlKffYe-uuBSlnMpiRg9OIglobalsign-domain-verification=873632293C3AB66A359D8262B6336467

Tech data updated 1h ago